Not mentioning any names, FOX
Let's say you've made a film. Something in that film has become a cultural touchstone for millions. OK? Well done.
When you make a DVD, don't make me watch that moment, abandoned and out of context, before the menus come up. This is especially true if the moment in question is right at the start.
Fox fanfare. Star Wars theme. Menu. Fox fanfare. Star Wars theme.
It's on a par with reading copyright information in a dozen languages, it really is.